About
Loa Fridfinnson, Instructor
Loa has 20 years of entrepreneurial, marketing and sales experience consulting for emerging companies and non-profit organizations in Canada and the U.S.
She also has worked with progressive Indigenous communities in British Columbia and Alaska for 8 years passing along marketing and sales knowledge to Indigenous people who want to start and/or grow their own companies.
Loa has created a 15-course business training program that gives Indigenous adults and youth the professional and personal development tools and skills needed to succeed in today's digital economy.
Many of her students have gone on to win business awards and Loa has assisted over 800 Indigenous entrepreneurs with growing their companies, from both a training and marketing consultancy capacity.
Through her marketing company, Activ8 Corporate Relations, a passion for client care and creating exciting multi-channel marketing campaigns has helped her Indigenous and non-Indigenous clients obtain stronger market positions, gain new business, embrace change around digital media, and become thought leaders in their industries.
Loa has designed, implemented and managed marketing and social media campaigns in both business-to-consumer (B2C) and business-to-business (B2B) environments for clients in tourism, wellness, technology, retail, real estate, and professional services ranging from a one-person start-up to a $100 million international business.
She teaches entrepreneurial, marketing, digital media, and sales skills every spring and fall semesters to business owners and leadership at various Indigenous communities.
Loa teaches Customer Behaviour at the prestigious British Columbia Institute of Technology. Speaks at industry conferences and has been a guest lecturer at the University of British Columbia's Sauder MBA Program and Simon Fraser's Entrepreneur of the Year (SEY) Program.
Loa is a guest Tweeter on #StartupChats, has been published in international and regional trade magazines on best practices in social media, investor, and public relations, and ghostwrites for client CEOs published in various trade magazines.
Loa's mission is to enhance the business and lives of her clients and to contribute to the prosperity and vitality of each community that she works with.
