Sales 101
Indigenous entrepreneurs with strong sales skills will grow faster by understanding how to persuade customers to buy their products and services.
Marketing is a key component to getting in front of many target buyers at once with an established message that creates awareness for a company’s products and services and trust in the marketplace.
However, once prospects have knowledge of the business, it takes the next step to drive that ball into the net…and close a sale. This is where sales and business development skills are critical to every entrepreneur and business that wants to generate revenue and turn a profit.
In this course, students will learn what drives business growth, how to seek out prospective customers who are ready to buy and what the difference is between a cold, warm and hot lead.
They will also understand how to identify buying triggers and the various types of prospects. In addition, students will learn how to use a competitive advantage, story telling, case studies and a sense of urgency to capture attention and close the sale.
Modules:
-
How sales differ from marketing
-
Characteristics of great consultative salespeople
-
Targeting the right buyer
-
Lead generation to build a funnel of potential customers
-
Customer Relationship Management tools and processes
-
Presenting a valuable offer to a prospective customer
-
Knowing buying triggers and signals
-
Follow up on opportunities
-
Closing the sale
-
Generating repeat business
-
Asking for referrals
Investment: $3,200 per nation which includes 8-9 hours class time, coaching, prep and post-work. Workshop timelines are customized to what will work best for your nation. Materials, prizes and travel billed separately.
Individuals interested in one-to-one training, please email edu@activ8inc.com.