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Sales 101 

Indigenous entrepreneurs with strong sales skills will grow faster by understanding how to persuade customers to buy their products and services. 

Throughout this transformative course, you'll delve into the fundamental principles that drive business growth and revenue generation. From understanding the nuanced differences between sales and marketing to honing the characteristics of successful salespeople, each module is crafted to empower you with actionable insights and practical strategies


Marketing is a key component, however, once prospects have knowledge of the business, it takes the next step to drive that ball into the net…and close a sale.  This is where sales and business development skills are critical to every entrepreneur and business that wants to generate revenue and turn a profit. 


In this course, students will learn what drives business growth, how to seek out prospective customers who are ready to buy and what the difference is between a cold, warm and hot lead.

Sales Education For Indigenous Businesses

They will also understand how to identify buying triggers and the various types of prospects.  In addition, students will learn how to use a competitive advantage, storytelling, case studies and a sense of urgency to capture attention and close the sale.


  • Sales vs. Marketing Unveiled: How sales differ from marketing, how the two areas complement each other. Many people consider marketing and selling synonymous, however, selling is a core marketing component. Marketing generates strong demand and sales convert that demand into revenues.

  • Traits of Exceptional Salespeople, characteristics of the best consultative salespeople: Learn how they create empathy with clients, and build long-term relationships. Be aware of why skilled salespersons are time management masters and how they develop resiliency to frustration.

  • Bullseye Targeting, the art of targeting the right buyer: Unleash the ability to cater to high-potential prospects to ensure that the time you invest in a client will be effectively converted into sales.

  • How to attract your customers deeper in the sales funnel: Discover the most effective tools to close deals, by guiding your clients through every step in their purchase journey.


  • Delight your clients:  Become proficient in Customer Relationship Management platforms to generate loyal clients and convert them into your brand ambassadors.

  • Crafting Compelling Offers: Presenting a creative and valuable offer to a prospective customer.

  • Unleashing the Power of Buying Signals: Master visualizing buying triggers and signals to anticipate your next move.

  • Opportunity Knocks: Follow up on opportunities, increase your productivity with sales-qualified leads, understand client's needs, and provide tailored and creative solutions. 

  • Sealing the Deal: Strategies for closing the sale. How to finalize all the sales process with a trial close and secure the purchase.

  • Beyond the Sale: Keep your business generating unstoppable sales based on the ferry-wheel concept.

  • Referral Revolution: Unleashing the Power of Word-of-Mouth Marketing​​.

Investment: $3,200 per community/organization which includes 8-9 hours of class time, coaching, prep and post-work.  Workshop timelines are customized to what will work best for your organization. Materials, prizes and travel are billed separately. 

For individual entrepreneurs interested in one-to-one training, please email with details on what you would like to learn.

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