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Social Media Level II 

Take your social media marketing to the next level by learning more in-depth content marketing and online communication strategies.

For the digitally savvy professionals who are early adopters and have used social media for years to communicate with their audience this course will increase their level of skill and depth of knowledge to expand their company’s online reach and encourage greater engagement with their audience. 

Students will review the core online strategies and tactics to ensure each step is done effectively and expand into more advanced tools and techniques that will provide greater impact for their business online.


We'll study each one of the major social media channels that people communicate through today: Facebook, Twitter, LinkedIn, Instagram and Pinterest.  Knowing each channel's purpose and how best attract those that would have an interest in your product or service is paramount.


  • The State Of The Art: Social Media Review

  • Find Your Place in Consumer's Mind: Brand Positioning & Messaging

  • Curate and Create Like a Pro: Content Creation and Aggregation

  • Decipher Success: Metrics and Measurement

  • Rule The Guidelines: Organization Policy

  • Make your audience fall in love with you:  Engagement and Posting

  • Harness Feedback: Customer Reviews

  • Safeguard Your Brand: Reputation Management

  • Master The Channels: Social Channels Strategies and Tactics​

Investment: $3,200 per community/organization which includes 8-9 hours class time over 1-2 days, coaching, prep and post-work.  Workshop timelines are customized to what will work best for your organization. Materials, prizes and travel billed separately. 

Individuals interested in one-to-one training, please email with details on what you would like to learn.

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