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Social Media Level II 

Take your social media marketing to the next level by learning more in-depth content marketing and online communication strategies.

For the digitally savvy professionals who are early adopters and have used social media for years to communicate with their audience this course will increase their level of skill and depth of knowledge to expand their company’s online reach and encourage greater engagement with their audience. 

Students will review the core online strategies and tactics to ensure each step is done effectively and expand into more advanced tools and techniques that will provide greater impact for their business online.


We'll study each one of the major social media channels that people communicate through today: Facebook, X,, LinkedIn, Instagram and Pinterest.  Knowing each channel's purpose and how best attract those that would have an interest in your product or service is paramount.


  • The State-Of-The-Art: Social media review, leaders in reach, leaders in niches, trends, demographic distribution.

  • Find Your Place in Consumer's Mind: Developing a unique product, Brand Positioning & Messaging, 

  • Curate and Create Content Like a Pro: Content creation and aggregation, find inexhaustible sources to attract and engage with your audience.

  • Decipher Success: Exploit the secrets behind the metrics and measurement, and validate your success by comparing key performance indicators.

  • Rule The Guidelines: Organization policy, build your success using the right structure.

  • Make your audience fall in love with you:  Master engagement and posting, build loyalty and discover the art of creating fans.

  • Harness Feedback: Learn to use effectively customer Reviews, surveys, and calls to action leading to your website.

  • Safeguard Your Brand: Reputation management, avoid risks before publishing. prevent negative comments.

  • Master The Channels: Social channels strategies and tactics​, the power of cross-platforms.

Investment: $3,200 per community/organization which includes 8-9 hours class time over 1-2 days, coaching, prep and post-work.  Workshop timelines are customized to what will work best for your organization. Materials, prizes and travel billed separately. 

Individuals interested in one-to-one training, please email with details on what you would like to learn.

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