Marketing Level I
Are you an Indigenous Entrepreneur wanting to learn about marketing to increase your business?
Level I Marketing will teach Indigenous business owners what marketing is and how it differs from sales in order to effectively reach out to prospective customers establishing relationships that lead to business growth.
This course is an excellent launching pad for Indigenous people who are thinking of starting their own business, or for Indigenous business owners who are already operating a small business to learn how to best reach target buyers on and offline.
Many small business owners are perplexed by what marketing actually is and how to do it in an affordable manner versus throwing money at advertising campaigns that cost a fortune and often do not work.
Given that people are gathering in online networks and there are so many free technology tools available, it's easier and more economical than ever to build a following and awareness for a brand.
The secret is in how to accomplish this goal successfully. Knowledge really is power! Participants will learn what branding is and how it goes well beyond the logo, how to identify the people most likely to buy their products and services through various research methods, and the many communications channels available today to attract a target audience.
Indigenous entrepreneurs will gain a thorough understanding of why marketing is critical to their business and how to be effective at it using an omnichannel approach.
Understanding marketing will help to expand a company's reach to build visibility in the marketplace.
Learning about branding vs. marketing creates clear opportunities for growth
Market research provides data to tailor messages and know where to find ideal customers.
A marketing plan is a company's roadmap to success
Budgeting and financial knowledge enable good fiscal management for business operations.
Knowing multi-channel marketing creates more opportunities to cohesively deliver a message.
Utilizing technology and free marketing platforms enables greater reach at less cost.
Measuring and using analytics empowers businesses to be more effective with their marketing efforts.
Investment: $3,200 per nation which includes 8-9 hours of class time over 1 or 2 days, coaching, prep and post-work. Workshop timelines are customized to what will work best for your nation. Materials, prizes and travel billed separately.
Individuals interested in one-to-one training, please let us know.
"I wanted to say thank you to Activ8 and Loa for helping me to learn the tools to build my company. I took the business program in Squamish Nation territory. It was fun and very efficient.
Loa took the time to make sure we got what we needed to learn about marketing and sales. One of the best teachers and programs out there. Thank you!"
BC Indigenous Business Young Entrepreneur of the Year Winner in 2019.