Marketing Level II
Congratulations on completing Marketing Level I! Are you ready to amplify your company's visibility, engage with your audience, and boost sales like never before?
In Marketing Level II, we delve deeper into the strategies and tactics that will skyrocket your business to success. Building upon the solid foundation laid in Level I, this advanced course is designed specifically for Indigenous entrepreneurs looking to expand their reach and build lasting relationships with customers.
They will have an understanding of identifying the benefits of their products and services, profiling their ideal customer persona, SWOT analysis, research for positioning purposes, writing core messaging and defining strategies and tactics that will most effectively reach their target audience.
Once the initial marketing platform has been created, the Marketing Level II class helps the Indigenous entrepreneur learn to communicate externally to increase the company's visibility and build relationships that turn into sales.
Reaching out through a multi-channel approach is the most efficient way for an Indigenous business to grow as potential customers are learning about products and services through online and offline channels. A business has to be in every location where its customers and prospects are searching, sharing and purchasing products and services that they want or need.
The Marketing Level II course dives deeper into the various communication types such as using direct mail, email marketing, advertising, public relations, digital media, search engine marketing, and more.
Modules:
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Digital Media: Harness the power of digital platforms to showcase your brand.
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Search Engine Marketing: Master the art of getting noticed online and driving targeted traffic to your website.
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Advertising: Craft compelling ad campaigns that capture attention and drive engagement.
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Social Media: Leverage the immense potential of social networks to build a community around your brand.
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Direct Sales: Learn effective strategies for selling your products or services directly to consumers, bypassing intermediaries and maximizing profits.
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Direct Mail: Discover how to create impactful campaigns that resonate with your target audience.
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Content Marketing: Create valuable, relevant content that attracts, informs, and engages your audience.
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Public Relations: Master the art of generating positive publicity and managing your brand's reputation to enhance credibility.
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Customer Relationship Management: Cultivate strong, lasting relationships with your customers through effective CRM.
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Systems Automation: Streamline your marketing processes and workflows with automation tools.
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Technology Tools: Explore cutting-edge marketing technologies and tools that will empower you to stay ahead of the competition.
Investment: $3,200 per nation which includes 8 hours of class time over 1 to 2 days, coaching, prep and post-work. Workshop timelines are customized to what will work best for your nation.
Materials, prizes and travel billed separately.
Individuals interested in one-to-one training, please let us know.