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Social Media Level I 

Do you want to learn how to generate relationships online that can turn into paying customers? Then this beginner social media course is for you!

Wondering what all the fuss is about?  Why is it mandatory that Indigenous businesses large and small have, at the very, least a basic presence in social media?  Because that’s where people spend a lot of their time!


94% of online Canadians have at least one social media account. As buyers, we are online searching and sharing information, and giving commentary to others on our experiences with people, brands, and causes.  


In this introductory course on social media for business, we’ll take a look at how Indigenous businesses can use social networks inexpensively to gain greater exposure and generate interest for their products and services.

Digital social media


  • Discover the Essence: Learn what Social Media is and Its purpose.

  • Craft Your Digital Identity: Building your brand online.

  • Tune in to Success: Be aware of the trends through listening and monitoring conversations.

  • Magnetize Your Audience: Building a following of target customers.

  • Navigate the Digital Landscape: Learn the posting guidelines and online etiquette.

  • Content is the name of the game: Master content aggregation and creation, unchain the art of storytelling.

  • Expanding The Reach: Channel Population and Syndication.

  • Decoding The Success: Master measurement and analytics.

Investment: $3,200 per community/organization which includes 8-9 hours of class time over 1 or 2 days, coaching, prep and post-work.  Workshop timelines are customized to what will work best for your nation. Materials, prizes and travel billed separately. 

Individual entrepreneurs interested in one-to-one training, please email with details on what you would like to learn.

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